20 – 22 November 2017
Le Royal Meridien Beach Resort & Spa, Dubai, United Arab Emirates

Shaima Ghafour


Strategic Partnership Manager MEA
Booking.com


9:00 AM How to optimise your online travel site according to the ever-changing booking behaviours of the online travel consumer

  • Learn how to personalise the user journey through advanced techniques such as Artificial Intelligence (AI).
  • An overview of the five stages of travel of the consumer and how to tailor your online marketing strategy to capture the consumer imagination at each stage.


Check out the incredible speaker line-up to see who will be joining Shaima.

Download The Latest Agenda