20 – 22 November 2017
Le Royal Meridien Beach Resort & Spa, Dubai, United Arab Emirates

Conference Day Two: Tuesday, 21 November 2017

8:00 am - 9:00 am Start of conference registration with welcome refreshments

9:00 am - 9:15 am Opening remarks from the conference chair and start of conference

THE FUTURE OF UX DESIGN

9:15 am - 9:45 am Unlocking the ROI in digital customer journeys: Combining data with design for accurate insights

Salah Mustafa - Director Digital Marketing - MENA Wego.com
  • Using LTV (Lifetime Value) to understand the value of your customers.
  • Combining consumer data with automated audience growth strategies.

Salah Mustafa

Director Digital Marketing - MENA
Wego.com

9:45 am - 10:15 am Next-generation user experience: How APIs are becoming an essential tool for digital product innovation and data-insight-driven user journeys

Albert Dias - Co-Founder/CTO Musafir.com
  • Understanding the relationship between APIs and user experience.
  • How are APIs contributing to digital product innovation in the online travel market?
  • Integrating APIs into your online travel website to boost consumer engagement and increase direct bookings.

Albert Dias

Co-Founder/CTO
Musafir.com

10:15 am - 10:45 am How to build augmented and virtual reality into the online user journey

  • Designing VR applications for smart phones to create a personalised and immersive travel e-commerce experience.
  • An overview of the common pitfalls of real-time VR software development and how to avoid them.

10:45 am - 11:15 am Networking break and morning refreshments

11:15 am - 11:45 am Going beyond last click conversion data: An overview of innovative data-driven attribution strategies

Abhishek Dubey - Chief Product Officer HolidayME
  • How does data-driven attribution work?
  • Understanding how to develop an effective data-driven attribution strategy and gain more detailed insights into consumer online behaviour.

Abhishek Dubey

Chief Product Officer
HolidayME

11:45 am - 12:15 pm Changing the way travel is sold: The new role of the revenue manager and best positioning the revenue management function within your travel business

Mayukh Roy - Head of Revenue Management, Airline Equity Partners Etihad Airways
  • Lessons learned from airlines: Combining RM with distribution, e-commerce and mobile.
  • Incorporating ancillary revenue into forecasting and optimisation modules for more accurate distribution of capabilities and improved total revenue.

Mayukh Roy

Head of Revenue Management, Airline Equity Partners
Etihad Airways

12:15 pm - 12:45 pm Lessons learned from e-commerce: How to effectively scale your digital product and service offering to consumer behaviours

Zohaib Malik - Customer Experience Manager Globist
  • How to ensure your product or service offering expedites a market experience.
  • Examples of the application of new technologies to simplify the online user journey in e-commerce.
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Zohaib Malik

Customer Experience Manager
Globist

OPTIMISING THE ONLINE BOOKING PROCESS

12:45 pm - 1:15 pm Strategies for reducing payment abandonment on travel websites

  • An overview of the common user journey pitfalls on travel websites and how to avoid them.
  • Techniques for simplifying, personalising and streamlining your online booking process.

1:15 pm - 1:45 pm Understanding the benefits of omni-channel marketing to the travel and tourism industry

Amro Khoudier - Director of Digital Distribution Movenpick
  • Using customers’ data history to streamline the booking process and strengthen customers’ relationship with your brand.
  • Developing multiple channels for customer engagement.
  • Deciding upon the appropriate level of personalisation needed to engage consumers through omni-channel activities.

Amro Khoudier

Director of Digital Distribution
Movenpick

1:45 pm - 2:15 pm How to leverage online partnerships for successful market expansion of your online travel business

Abhijit Mishra - Country Manager - India and Middle East KAYAK
  • An overview of techniques for expanding your business online search capacity to cope with increase in demand for accurate and immediate travel search results.
  • Understand how to create effective online marketing partnerships through content creation.
  • Learn how to promote partnerships online using social media channels and cross-channel marketing efforts.

Abhijit Mishra

Country Manager - India and Middle East
KAYAK

2:15 pm - 2:30 pm Chairman’s closing remarks

2:30 pm - 3:30 pm Networking lunch

3:30 pm - 3:30 pm Close of conference

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.