Conference Day One: Monday, 20 November 2017
8:00 am - 8:45 am Start of conference registration with welcome refreshments
8:45 am - 8:50 am Welcome remarks from IQPC
8:50 am - 9:00 am Opening remarks from the conference chair and start of conference
ANALYSING CONSUMER BEHAVIOURS FOR BETTER CUSTOMER INSIGHTS
9:00 am - 9:30 am How to optimise your online travel site according to the ever-changing booking behaviours of the online travel consumerShaima Ghafour - Strategic Partnership Manager MEA Booking.com
- Learn how to personalise the user journey through advanced techniques such as Artificial Intelligence (AI).
- An overview of the five stages of travel of the consumer and how to tailor your online marketing strategy to capture the consumer imagination at each stage.
Shaima GhafourStrategic Partnership Manager MEA
AI AND MACHINE LEARNING FOR IMPROVED CUSTOMER INSIGHTS AND PREDICTIVE CONSUMER ANALYTICS
9:30 am - 10:00 am Artificial Intelligence in the travel world: The Google perspectiveIvan Jakovljevic - Industry Director, Travel, Finance & Government, MENA Google
- How Google is applying Artificial Intelligence to its business.
- Applications of AI in the travel world.
Ivan JakovljevicIndustry Director, Travel, Finance & Government, MENA
10:00 am - 10:30 am Understanding the potential for AI to boost profitability for the travel and hospitality industryLoai H. Taha - Digital Analytics Manager, Corporate Brand Marketing Jumeirah Group
- Understanding the comparative differences between AI, machine learning and deep learning.
- An overview of the pillars of successful AI.
- Using AI to optimise your marketing activities: Jumeirah case study.
- Examining the limitations and future aspirations for AI for the travel industry.
Loai H. TahaDigital Analytics Manager, Corporate Brand Marketing
10:30 am - 11:00 am Networking break and morning refreshments
11:00 am - 11:30 am The Amazon perspective: Understanding Amazon’s three-step approach to AIHassan Sawaf - Director - Artificial Intelligence Amazon Web Services
- What can the travel industry learn from Amazon’sapproach to AI?
- How does Amazon use AI to predict consumer preferences and future demand for products.
Hassan SawafDirector - Artificial Intelligence
Amazon Web Services
AIRLINE DISTRIBUTION AND ANCILLARY REVENUE OPTIMISATION
11:30 am - 12:00 pm What exactly are NDCs and how are they changing the face of the online travel and distribution market?
- Understanding the comparative risks and benefits for the adoption of NDCs.
- What are the primary benefits of NDCs to the airlines and OTAs?
12:00 pm - 12:30 pm Ancillary revenue optimisation strategies: A low-cost carrier perspectiveScott Robillard - Manager Ancillary Revenue Flyadeal
- Pricing strategies for ancillary revenue to avoid undermining your primary service offering.
- Using data analytics to simplify the conversion funnel, reduce the customer’s decision making process and increase ancillary revenue through greater relevance of products to consumers.
Scott RobillardManager Ancillary Revenue
DIGITAL TRANSFORMATION FOR YOUR TRAVEL BUSINESS
12:30 pm - 1:00 pm Travel agency day-to-day operations: What processes should be handed over to machines?Andrei Raileanu - Director of Alliances and Partnerships dcs plus
- What is RPA and what implications does it have for the travel industry?
- Understanding the evolution of booking process automation.
Andrei RaileanuDirector of Alliances and Partnerships
1:00 pm - 1:30 pm How to effectively scale your travel digital product offering to the needs and behaviors of your customersMamoun Hmedan - Managing Director - MENA and India Wego.com
- Understanding consumer behaviour and the online user journey.
- Developing effective cross-channel connectivity that goes beyond the marketing department.
- How can your business face the implications of digital change and disrupt before becoming disrupted?
Mamoun HmedanManaging Director - MENA and India
1:30 pm - 2:00 pm How can technology be used to bridge the gap between economies of scale and tailor made experience in hospitality?Diego Lofeudo - Director of Business Unit - Corporate Yas Marina Circuit , Abu Dhabi
- An overview of the latest technological innovations being applied to hospitality to enhance guest experience.
- How to balance a consumer’s need for technology with a guest’s need for a personalised guest experience.
Diego LofeudoDirector of Business Unit - Corporate
Yas Marina Circuit , Abu Dhabi
2:00 pm - 3:00 pm Networking lunch
3:00 pm - 3:00 pm Close of day one
The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.